Football Manager Shirt Sponsorship Comparison (Annual Pounds)
Compare 12 Premier League shirt sponsorships per year, from Brighton 8.3m to Man City 67.5m. Real annual shirt deals behind FM income in a tool. See rows.
Visual comparison
All values
Click any row to load it as Entry A.
| Name | Value | Context | Source |
|---|---|---|---|
| Manchester City Etihad 67.5m per year. Extended 2019 for 10 years to 2029. Top of table. | 67,500,000 british pound | Etihad, shirt plus campus and stadium | SalaryLeaks Sep 2025 shirt table: Man City Etihad 67.5m per year, BBC 2012 City Etihad 400m reports |
| Manchester United Snapdragon 60m per year to 2029. Replaced TeamViewer. Record shirt only deal then. | 60,000,000 british pound | Snapdragon, mens and womens shirts | Goal.com Sep 2023: Utd 60m a year Snapdragon; Qualcomm Aug 2024 extension to 2029 |
| Arsenal Emirates 50m per year to 2028. BBC 2018 extension 200m over 5 years. Covers mens and womens. | 50,000,000 british pound | Emirates, longest Premier League shirt run | BBC News Feb 19 2018: Arsenal Emirates 200m extension; SalaryLeaks 50m per year |
| Liverpool Standard Chartered 50m per year to 2027. Turkish Airlines takes over from 2027 at 60m plus. | 50,000,000 british pound | Standard Chartered, partner since 2010 | SalaryLeaks Sep 2025 shirt table: Liverpool Standard Chartered 50m per year |
| Tottenham AIA 40m per year to 2027. 8 year 320m renewal in 2019. Moves to training kit after. | 40,000,000 british pound | AIA, principal partner since 2013 | Inside World Football Jul 26 2019: Spurs AIA 8 year 320m, 40m per year |
| Newcastle Sela 25m per year. Almost 4 times prior deal. KNOX takes over later at 20m per year. | 25,000,000 british pound | Sela, Saudi events firm, multi year | Athletic Jun 9 2023: Newcastle Sela around 25m per year |
| Aston Villa Betano 20m per year. Agreed Mar 2024 for 2 years. Double prior BK8 rate. | 20,000,000 british pound | Betano, 2 year deal to gambling ban | Inside World Football Mar 27 2024: Villa Betano 2 year 20m per season |
| West Ham BoyleSports 12m per year multi year. Betway prior at 10m to 2025. Ban starts 2026-27. | 12,000,000 british pound | BoyleSports, replaces Betway from 2025 | SportsPro May 24 2019: West Ham Betway 10m a season; SalaryLeaks 2025 West Ham BoyleSports 12m |
| Fulham SBOTOP 10m per year. Record Fulham deal then. W88 prior at Burnley capped at 8m. | 10,000,000 british pound | SBOTOP, 1 year rolling from 2023 | Inside World Football Jun 28 2023: Fulham SBOTOP region of 10m; SalaryLeaks 10m |
| Everton Stake 10m per year to 2026. CMC Markets takes over at 15m. Gambling ban forces switch. | 10,000,000 british pound | Stake.com, highest Everton front deal then | SBJ Jun 9 2022: Everton Stake more than 10m a year; SalaryLeaks 10m |
| Wolves DEBET 10m per year to 2026. Same tier as Fulham and Everton. Gambling ban ends run. | 10,000,000 british pound | DEBET, betting firm from 2024 | SalaryLeaks Sep 2025 shirt table: Wolves DEBET 10m per year |
| Brighton Amex Lowest here at 8.3m per year. Long deal from 2019. Includes community rights. | 8,300,000 british pound | American Express, 12 year to 2031 | SalaryLeaks Sep 2025 shirt table: Brighton American Express 8.3m per year |
About this converter
Football Manager models club income from real shirt deals, and the real annual ladder still starts with Manchester City. Etihad pays City 67.5 million pounds per year including shirt and campus rights. Snapdragon pays Manchester United 60 million. Emirates pays Arsenal 50 million and Standard Chartered pays Liverpool 50 million. AIA pays Tottenham 40 million. Sela pays Newcastle 25 million. Betano pays Aston Villa 20 million. BoyleSports pays West Ham 12 million. SBOTOP pays Fulham 10 million, Stake pays Everton 10 million and DEBET pays Wolves 10 million. American Express pays Brighton 8.3 million.
How to use it
Pick two sponsorships and a currency in the top row, for example Man City and Fulham with pounds. The three boxes below stay linked, so editing any number updates the other two. One box holds counts of the first deal, one holds counts of the second, one holds the total in the chosen currency. Try 1 Man City against Fulhams to see how many 10m deals fit inside one 67.5m deal.
Rows show annual front of shirt value in pounds for the 2025-26 season. Totals that bundle stadium or training rights, such as City with Etihad and Arsenal with Emirates, are rowed at the reported shirt inclusive annual rate. Pound and dollar outputs use flat illustrative rates of 1.17 euros to the pound and 1.08 dollars to the euro, so non pound results are estimates. Transfer fees are one off sums and player wages are weekly, while these rows are yearly, so do not mix the tables. Chelsea had no front sponsor in the table year and is left out. In game FM budgets differ because each save resets deals.
FAQ
What is the largest shirt deal here?
Manchester City with Etihad at 67.5 million pounds per year. Manchester United with Snapdragon at 60 million is second for shirt only.
How is sponsorship different from fees and wages?
Fees are one off transfer sums. Wages are weekly pay. Sponsorships are yearly income. For example Haaland wage 525000 per week differs from 60m shirt income per year.
Why do euro figures differ by source?
Pounds at a flat 1.17 rate to euros and 1.08 dollars to euros. Euro outputs near the fee date are close but not exact. Table year is 2025-26.
Are these the sums in Football Manager?
No. FM sets its own budgets each save. This table tracks real 2025-26 front of shirt values that the game models.
Sources
- SalaryLeaks Sep 2025 shirt table verified with BBC and Guardian: City 67.5m, Utd 60m, Arsenal 50m, Liverpool 50m
- BBC News Feb 19 2018: Arsenal Emirates 200m 5 year extension; BBC 2012 City Etihad 400m reports
- Goal.com Sep 2023 Utd Snapdragon 60m a year; Qualcomm Aug 2024 extension to 2029
- Reuters Sep 30 2023 Chelsea Infinite Athlete around 40m; Athletic Jun 2023 Newcastle Sela 25m
- Inside World Football Jul 2019 Spurs AIA 320m 8 years; Mar 2024 Villa Betano 20m; Jun 2023 Fulham 10m
Last verified: 2026-10-15 · 12 entries
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